Mavis is old and she remembers when Kentucky Fried Chicken began to brand the abbreviation KFC... (probably to give the illusion it wasn't quite so fried). Now in the US they have a healthier grilled chicken on their menu and the marketing push is on....their cups now sport a KFC and a new KGC.
Monday, May 23, 2011
Brand Power
Mavis is old and she remembers when Kentucky Fried Chicken began to brand the abbreviation KFC... (probably to give the illusion it wasn't quite so fried). Now in the US they have a healthier grilled chicken on their menu and the marketing push is on....their cups now sport a KFC and a new KGC.
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